When I was first trying to understand the global advertising industry, LUMAscapes, which visually present a comprehensive overview of key sectors in the industry, were a great resource for me. However, I found that there was no such learning tool for the Korean mobile advertising industry, which can be complicated to understand and navigate. So, I am proud to present this long-cherished project: the Korean mobile advertising landscape, inspired by LUMAscape! As this chart is brought to you by Buzzvil, I felt that “BUZZscape” is a very fitting title for this chart.
The BUZZscape provides an overview of the ecosystem without getting into too much detail. If you would like to better understand the BUZZscape or have any questions about the Korean mobile ad landscape, please feel free to reach out to me at firstname.lastname@example.org. I’m always happy to chat!
This post was written with the support of two industry insiders: Jihong Lee, CRO at Buzzvil, and Pilsung Lee, Strategic Partner Manager at Google. Many thanks!
UPDATE: Thank you to everyone for sharing this resource! We’re thrilled by the positive response we’ve been getting from the industry. We will continue to refine the BUZZscape as we receive feedback, so please feel free to contact us with comments or questions.
The FOCUS series on our blog features specific projects and insights that we believe can change the rules of the game in the mobile industry. To learn more about Buzzvil’s core values, take a look on our website.