[Buzzvil People] Taiwan Marketing Manager, Justin Ting - Buzzvil
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August 28, 2015
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October 8, 2015

[Buzzvil People] Taiwan Marketing Manager, Justin Ting

Our Buzzvillian Story series features our outstanding team members on our blog. Get to know us, hear our stories, and find out how we came to be part of this dream team!

 

Justin Ting, Marketing Manager, Taiwan

 

From

Taichung, Taiwan

What’s your story?

My majors have always been related to business. Like other students majoring in business, at the time my primary goal was to join a large corporation. Upon graduation, I successfully got a job at a traditional company only to find out in less than a year that it was not exactly what I had wished for. Disappointed at the contrast between its reality and what I had expected it to be, I went on to my master’s program at Imperial College Business School in London. Focused on digital marketing and entrepreneurship, the master’s course there offered plenty of materials and group activities related to digital revolutions and startups. That was my first time to be involved in the world of startups, igniting my interest in working for one. Upon returning to Taiwan I started looking for opportunities to join a startup, and now here I am.

What’s your role at Buzzvil?

My main role as a marketing manager is to promote ongoing further growth of our service. Solid user base serves as an important bedrock for a rewarding application. With each new user added, collectively increasing the inflow of money into the service, the company becomes able to give more rewards to the users, resulting in more and more users joining. It is like a virtuous cycle and my job is to make sure this cycle continues.

I am also engaged in maintaining and expanding partnerships with other companies. Every company concerned with improving users’ lives is our potential partner.

How did you find Buzzvil and what helped you decide to work here?

I saw a job posting on a bulletin board at my university and it took me only few searches to find out that Buzzvil’s goal is aligned with my own. I was impressed by the product itself and the company’s business model, which I was sure is full of potential for exponential growth. This app does not undermine users’ smartphone experience unlike other mobile advertisements but rather enhances users’ mobile experiences by rewarding them for the advertisements displayed.

Posts on the Buzzvil blog were a big help as well. Articles like Buzzvillian Story helped me understand Buzzvil’s culture and each of the Buzzvillians. To be more specific, an impressive article titled Eliminating “Nim” in Korean Workplace Culture helped me make sense of the flat atmosphere and relationships within Buzzvil. This article is about Buzzvil eliminating common suffix “nim” that is used to express respect for those older or higher in the rank. This showed that Buzzvil puts a huge emphasis on flat and efficient communication that is easily undermined by the simple use of the common suffix.

The interview did not prove otherwise. Brief as it was, communication was right to the point and concise. Though the interviewer was the CEO, it was conducted in a casual way and the whole communication was flat and efficient. This was exactly what the article was talking about: getting rid of any needless things and focusing only on what matters. All this reassured me that it was a brilliant choice to apply for this company.

Your resume does not look like the one people in your country usually expect from a startup.

Yes, I graduated from College of Business Administration at National Taiwan University which is the country’s top school and then moved on to a master’s program at Imperial College Business School in London. There still is a prevalent stereotype for people like me and I used to be affected by that stereotype myself as well before I experienced the real world. Applying for big famous companies or working for the government as a high rank official are considered a common sense for graduates of top schools.

But more and more graduates these days including myself want to make an impact. What’s more, in today’s startup boom we enjoy more chances to leverage our knowledges to change the world. If I choose to work for big companies or the government, I have to obey the previously set rules and work as a tiny fraction of the whole system. They are too huge and conservative to change themselves. Rather, it is far easier for a startup to change the world as well as the company itself.

So why did you choose a Korean startup?

Buzzvil always showed that it wants to go global. Where it is originally from and it was founded matters no more once the company goes global. When I was seeking the right company to work for, Buzzvil had just begun to go global while Taiwanese companies were not prepared to. When a successful service from overseas is initally launched, a small group of people manage the whole business. The business grows rapidly to the point it becomes as successful as back in the country it originally started in. On the downside, each member is burdened with tons of things to do, but at the same time it means each member is granted more chances to explore different roles. I had the privilege to cover various roles within the company. I initially joined as an operation manager but soon after I switched to a marketing manager. Buzzvil made all this possible.

What qualities do you think constitute being global?

This word must be one of the most widely used words in business with almost no thought on its real meaning. Most people associate this word only with being multilingual or operating in several overseas countries. They are obviously important parts of being global but more like prerequisites. There definitely needs to be something more than them.

I learned the true meaning of global when I was doing my masters in England. Back then I had a wide spectrum of friends with different mindsets and backgrounds than each other.
Being global can be translated into contributing your local knowledges into the world. With friends sharing their own local stuff, we could get different useful insights and brilliant ideas.

And you should never take anything for granted. You have to think in a big picture and beyond your own culture and market. Getting used to your own culture or market and taking them for granted eliminates your curiosity for something different, hindering you from exploring new things through different lens. Global-mindedness is waving narrow-mindedness goodbye.

Then do you identify yourself as a global person?

This question can be compared to the question “Are you humble?”. Answering yes to this question itself proves that you are not. Being global is a constant process rather than a stagnant stage. There is no such thing as “already global”. You have to keep meeting new people and learning new things. To keep running towards being global, I guess that is the closest thing to being a global person.

Do you have any further goals?

My goals constantly change. For now, I hope to explore more about Honeyscreen and Buzzscreen. Now that the company is transforming to a B2B oriented company, I have a lot to learn about. After we prevail in the Taiwanese market, I want to explore other overseas markets as well.