[Market & Industry] Mobile app marketing using a lockscreen feature – Strategy to increase the retention rateSeptember 9, 2017
[Buzzvil People] Rumi Nakanishi, Marketing ManagerNovember 10, 2017
Buzzvil People took the opportunity to introduce each Buzzvillians with a variety of backgrounds, personality, and thoughts. If you are wondering how best colleagues in Buzzvil are gathering to create the best team, if you are curious about each of the colorful Buzzvillians, please pay attention to Buzzvil People.
1. Please give us a quick introduction of yourself.
Hello, I’m Jane, the Ad Operation Manager at Buzzvil, and I have been working for this company for one year and five months! To be honest, I gave a lot of thoughts about introducing myself before today, and I realized there is no better way to do that than explaining why I decided to work in advertisement agency like Buzzvil.
Frankly, I had never imagined I would work in advertisement industry. That’s because I had majored in something completely different in university and I hadn’t have any chances to experience the field as well. However, I eventually became interested in advertisement related career thanks to my intern experience working as an RA(Research Assistant) with CGV ScreenX team. I’m sure not many people aware of it, but at CGV, there is a special auditorium called ScreenX, which is a multi-projection auditorium that maximizes the engagement of viewers by setting screens not just in front, but also both sides of the room. The team that I worked with made cool advertisements for advertisers that would be shown in those three screens.
While working there as an intern, I worked on researching the scale and trend of both domestic and international advertisement markets. For me, that time allowed me to study and figure out general fashion of advertisement markets. Besides this, I supported creative works which were about expanding media such as music videos, ads and trailers to fit throughout all three screens.
I remember the time when the team was working on Roy Kim’s ‘Bom Bom Bom’ music video, and I will never forget how struck and mesmerized I was to see the finished video unveiled in front of me at the rehearsal auditorium in office basement, while it was harmonizing with music. Seeing the images in my head with my own eyes, discovering a solution to a problem that seemed answer-less (Although, I realized that answers is always with the advertiser…! LOL) and feeling joy from working are my best motives for working in advertisement industry.
(Jane is now Sales Strategy & Operation Manager at Buzzvil. Update on August 2018.)
2. What brings you to Buzzvil?
I’ve known the leader of BD team, Steve, for a while and I first discovered Buzzvil through him. Before Buzzvil, I worked for an ad agency which made advertisements mostly for PCs, and that’s where I met Steve for the first time. Steve used to work for Criteo and I was luck enough to learn so many things about current trend and structure of ad markets from him, but sadly, he had to leave for another job soon after I joined his old company. From then, around one year passed, I had a chance to have lunch with Steve who was working at Buzzvil, and he told me all about the company and its lock screen ads.
At that time, I was really interested in fast growing mobile market, and the curiosity on a new inventory ‘lock screen as ad platform’ and wanting to experience it first hand moved me to apply for a job at Buzzvil. At my first try, I interviewed for another role which was doing ad optimization that maximizes targeting options, but because that position got integrated with what I do now, I re-applied for a sales operator position. After interview, I was extremely fortunate to receive an job offer immediately, and I rememeber I was so happy that I was somewhat screaming while talking to my mom on the phone at the Seokchon Lake.
I really want to thank Steve for recommending me to work for Buzzvil where I can experience exciting lockscreen platform with people who are more amazing than I had expected. 🙂
3. What is your role at Buzzvil?
Currently, I am in charge of planning ads that are not only attractive and effective to advertiser, but also fully optimized to mobile lock screen. At first, I worked as an sales operator and I was in charge of optimizing and running ad campaigns that had been sold by sales managers for about a year. After that, I was offered the current position and I have been working on a little different duty for about five months until now.
A sales operator, which was my first job here, is a position that prepares and runs ordered ad campaigns and optimizes them so that advertisers can achieve their goal KPI. Personally, I think it was a role where I could gain hands-on-experience and learn a lot about advertisements fast and efficiently. Being in this field, I was able to communicate and react to needs of advertisers, ad agencies and media representatives, while considering the relationship between them, and I was placed in a position where I could experience both myself and media growing in person. Even this moment, I know for sure that sales operators at Buzzvil are improving themselves dramatically by striving to analyze and find a solution for achieving goal KPI of campaigns they’re in charge of! From my experience, I can say starting a career as sales operator can help ones who wish to learn more about digital and mobile ad markets.
For my current duty of Ad Operation, my job is to discover products we can use to advertise on lockscreen and to plan the ad, while identifying rapidly changing needs of this field. Also, I aim to discover targeting options that are perfect for each ad and reinvent the product more attractive. To some people, Buzzvil, ‘The lock screen ad platform’, might seem out of place within mobile advertisement market that is becoming larger than PC advertisement market infinitely, but I am giving my best to make my company the best player in this game. For now, it is my personal goal to set a new record in revenue with the a product that I’m about to release! So, that’s why I am investing all my time on launching the this brand new product.
4. How does it feel to work at a startup? or advertising industry?
For me, Buzzvil is a first start-up to work in, but I am very satisfied with the fact that it’s start-up as well as an ad agency. Because I think that if it weren’t for the Buzzvil, I wouldn’t have experienced all these wonderful things hands-on.
Being in an industry that changes day by day, I bask in a chance to learn so much by identifying and solving various issues and cases. I am sure this is not just my case and all other Buzzvilians are looking for answer through relentless trial and errors, not intimidated by making mistakes. Moreover, I am grateful that I’m able to take a part and learn many things everyday in a start-up, which is a player in this rapidly changing field who is flexible enough to adjust fast.
5. Is there something that you can say “this is the best part being Buzzvillians”?
I would say my answer for fourth question can be applied here as well. ‘Finding an answer on your own through analyzing results from different trials without fear of handling the problem.’ and I can say ‘Culture of emphasizing learning within process’ in Buzzvil, which allows those types of trials, is definitely a great thing about my company. The best thing about Buzzvil is that members are encouraged to put emphasis on process, rather than result, and learn on their own.
To add one more, unlike other companies, Buzzvil did not adopt a specific class system for staffs. In my company, staffs don’t work by the conventional hierarchy, where they have different classes like staff, deputy or supervior, and everyone is their own manager that they automatically have equal amount of responsibility. Working this way in Buzzvil, I’ve found out that being your own decision maker enables people to think of fresh idea and to enjoy many experiences.
Aside from aspect of work, the company providing different breakfast everyday and never running out of beer alone make me think Buzzvil is an awesome workplace. Ever since working here, I have been enjoying breakfast every morning (which even my mom couldn’t provide) for the first time in my life. (Sorry, mom..)
6. Do you have a personal goal or dream? If so, how does your experience at Buzzvil help you?
At the Buzzvil job interview, there was a question that went, ‘Why do you want to work for Buzzvil?” At previous workplace, a lot of my work involved with creating numerous bidding proposal as an agent, and I had a chance to study various types of media. Having been recommending each medium’s forte in their portfolio to different advertisers repetitively, I realized that I wanted to stick with and sincerely promote just one that is the most valuable.
Anyway, going back to the question at the interview, I think I said something along the line with, “I want to own a medium that I can proudly promote.”. I am certain that I’m proud of Buzzscreen ad platform more than anyone. I think that using every dimension in mobile device allows me to deliver elements in advertisements with big impact and appropriate targeting methods that serves user optimized ads makes PPC a genuinely profitable marketing, and I believe that they hold sustainable potential as well. To sum up, my goal at Buzzvil is to create services that utilize all the strength of Buzzscreen and to make sure sales managers are confident to sell them. Plus, through my experience here, ultimately, I would love to invent my own medium! One that is attractive to both advertisers and users!