Buzzvil started their business in lockscreen advertising in 2013 with HoneyScreen, the lockscreen reward application. Through launching the BuzzScreen – the first and largest lockscreen platform in the world in 2015, Buzzvil evolved to the lockscreen advertising platform player.
With simple SDK(Software Development Kit) integration, partners can engage their users more often and naturally, and their users can experience trending news on their first screen of mobile, the lockscreen. Now, Buzzvil is operating the lockscreen advertising business in 30 countries with more than 50 partners.
Buzzvil first considered providing a service through which compensation is provided to people who participate in viral marketing campaigns on social media sites. The two founders named the company “Buzzvil” to signify the “buzz” they would create through this viral marketing platform.
In the preparation stage, however, changes were made to the plan and the current service became the company’s main product. Buzzvil CEO John Lee said he got the idea for a lockscreen advertising service from the screen doors on subway station platforms.