BUZZVIL BLOG

[Buzzvil News] How Buzzvil has created the lockscreen advertising ecosystem?

Buzzvil is the lockscreen advertising platform player operating the BuzzScreen – the first and largest lockscreen platform in the world. Since entering lockscreen advertising market in 2013 with HoneyScreen, Buzzvil wants to be not just a good advertising company, but an ecosystem builder. Buzzvil has the goal of creating the first mobile lockscreen ecosystem through taking up 80% of the world’s lockscreen.(published by Tech for Korea, Jun 2017) The lockscreen ecosystem consists of two main players – user and partner interacting each other with the lockscreen for their own benefits. Giving out their lockscreen, users can receive customized content which they can be interested in. Partners receive a share of the marketing profits and use a part of the lockscreen to engage their users more often. Based on Buzzvil’s goal of creating the first mobile lockscreen ecosystem, Buzzvil unveiled BuzzScreen, a business-to-business (B2B) model, following its own application ‘HoneyScreen’ and ‘Slidejoy’. BuzzScreen is provided to partners as a software development kit (SDK). Simply integrating the BuzzScreen SDK with their application, partners can enable their users to use the lockscreen advertising platform on their mobile. Buzzvil is smoothly taking their first step to achieve their ultimate goal. In May 2015, Buzzvil partnered with OK Cashbag, the largest consumer loyalty program in Korea with 38 million members, to provide its BuzzScreen service and expanded its partnerships with telecommunications companies, loyalty programs, service and content providers. Currently, Buzzvil has over 50 partners in Korea, including OK Cashbag, LG U+, T-Money, KT WhoWho, Lotte L.Point, 11st and more.

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_[Image] Buzzvil launches lockscreen ad-funded smartphone device with Wileyfox_ 

  In this year, Buzzvil plans to expand their business through partnership in Japan and US. If you are interested in having more user engagement and retention by leveraging the lockscreen, contact bd.global@buzzvil.com.  


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bd.global@buzzvil.com (Contact)


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