Lockscreen is a familiar media that users meet the instant they turn on a mobile phone. Also, because it uses the entire screen unlike other locations of the mobile phone software, it is possible to advertise a brand or product more effectively. These characteristics make lockscreen a great medium for brand advertisements.
Late last year, Buzzvil conducted a Brand Awareness Survey to measure if the BuzzScreen campaign actually increased the brand awareness of advertisers. The Brand Awareness Survey measured a group of users’ awareness on a brand and its products before the advertisement campaign and once again after the campaign, and a variety of categories such as travel, electrical appliances, and cars were tested.
Firstly, the awareness of a particular product or event increased on average 1.2 times in all campaigns with a survey. For example, in the case with a cosmetic brand A, it was seen that the awareness about a newly released product increased by about 120% and airline company B had a 150% increase in the awareness of a customer participation event. A positive effect was also seen in the awareness of brands in most campaigns. The electrical appliance company C found not only an increase in the awareness of their newly released product, they found that the awareness of the company C also increased by about 5%.