World’s largest mobile lockscreen media platform provider Buzzvil has inked partnership with WeMakePrice, one of South Korea’s biggest social commerce giants, which allows hot deals to appear on mobile lockscreens.
The two companies has rolled out a new mobile lockscreen app translated to WeMakePrice Slide. Users can also earn points for consuming personalized content and ads on the mobile lockscreen. Points can then be used to get discount on the user’s purchase.
This deal comes after Buzzvil’s partnership with Happyscreen, mobile lockscreen app operated by one of South Korea’s biggest loyalty program Happy Point.
Softbank Ventures-backed Buzzvil focuses on its B2B business, BuzzScreen, based on its internationally patented SDK (Software Development Kit) which provides white label lockscreen mobile application for publishers so they can generate additional revenue and enhance user engagement.
The company earns 5.4 billion monthly impressions from 30 countries, having more than 50 publishing partners. Its main advertisers include eBay, Samsung, Adidas, Toyota, Jaguar and BMW.
The company has recently acquired India and Pakistan’s leading lockscreen content curator SlideApp as part of its effort to tighten its grip in the global mobile ads market.
The company has also acquired New York City-based startup Slidejoy, which rewards users for putting news and advertising on their mobile lockscreens, in 2017. Slidejoy offers mobile users to earn rewards in exchange for allowing ads on their lockscreen.