1. Please give us a quick introduction of yourself.
Hello, I am Asella from Buzzvil’s Business Development team. I get asked a lot why I chose this name, (Asella, not Assella, Asellora, or Asrella). As the first person who started the tercet craze at Buzzvil, I will answer your question in the following three lines:
A(s): As long as I can remember, I have always wanted to live under a name I came up with, not the one my parents gave me.
S(el): Selected among the countless names that include vocal sounds of N, L, and M which I could use as a kind of official and registered name somewhere, although my given name will remain the same on civil registration.
L(a): Like Asella! After the decision was made, I applied for a six-months-long catechesis and registered my name on the Church’s books. I had been resisting being baptized despite the pressure from my grandmother for about 25 years but finally, it happened. Life is funny like that.
During the past year, the more I have been getting referred to as Asella than my real name, the more I have come to love it. I am the kind of person who is at her happiest when I live my life as the way I want and follow my heart when there is something that captivates me.
2. What brings you to Buzzvil?
It was suggested by a headhunter while I was enjoying my time out of work at a friend’s place in Japan. I still clearly remember getting the first phone call from him at Tokyo Disneyland and it was so noisy around me so I had to ask again and again what the role was about. I felt pretty bewildered at the time.
Although he had so many good things to say about the company and was happy to recommend it to me, he stressed over and over that getting the job would be far from easy. After the call, I thought, ’What a kind of company could it be for him to speaking highly about it this much?’. I actually wanted to have a time off a bit longer because I had just quit my old job. Yes, I wanted to just enjoy myself for the time being. However, after checking Buzzvil via every possible channel such as blogs, news, recruitment sites, and Google, it met the requirements for the company I wanted to work at next, so I prepared really hard for the interview and got the job.
What I expected from the next company I wanted to join at the time were as follows:
- A company that ensures the autonomy of employees in their fields
- A company with a liberal organization and culture
- A company with good people
(My definition of good people: those with good ability, attitude and communication skills)
I’m always grateful to the headhunter because even now, I am convinced that Buzzvil satisfies all the above conditions.
3. What is your role at Buzzvil?
I work in Business Development. I’m responsible for managing and expanding the number of the B2B business partners of Buzzvil. Just as the meaning of terms “expansion” and “management” are very broad, the scope of my work entails a wide range of tasks.
On the ‘expansion’ side, I am involved in expanding our business by offering Buzzvil’s products to our partners and tying them down to partnership deals. In terms of ‘Management’, it entails pretty much all of the usual partner-related tasks, such as drawing up contracts, sales management, customer service, bookkeeping, marketing proposals, and troubleshooting technical issues.
With such an intricate web of internal and external correspondences involving countless personnel, I am always grateful toward our partners and my colleagues. They always get things done on their side without any complications, which makes it easy for me to do my work.
4. How does it feel to work at a startup? or advertising industry?
Actually, I am not able to tell you much about the advertising world itself because it is my first time working in the industry and this company is the first startup in my career since my internship. But as for the advertising industry and the start-up industry that I learned ‘from Buzzvil’;
The advertising industry:
I think it’s an industry that changes at break-neck speed. Changes in media and platforms result in new advertising products and shift in the fabric of industry almost simultaneously. With the rise of Instagram, you get a product called CPInsta, and with success of YouTube, you get CPS (product for subscription on YouTube). Although I used to think I am all for changes, the pace in the advertising industry is not easy to keep up. But I think it’s a place where you are constantly updated on how the world is changing so it prevents you from becoming an outdated person any time soon (that is not to be confused with ‘out of date’ person).
The startup industry:
It feels almost tailor-made for me but it is also very rigorous. The autonomy of work and the lack of hierarchy is really nice when working in this field. You don’t have to worry about politics and you don’t have someone breathing down on your neck over how you work. But as much as I work autonomously, the standard itself is high (otherwise, the company would not give you such privilege). Because I’m always keeping pace with colleagues with such high standards, naturally I expect the same from myself but there is the fear that I may lag behind others. In fact, the evaluation is transparent, so if I become complacent, I am most likely to end up with bad results. I think the startup world is a good fit for me but it never forgives you if you are being lazy.
5. Is there something that you can say “this is the best part being Buzzvilians”?
Simply the people. I know as an avid reader of People’s Blog that 80 to 90 percent of us answered the same. That’s how good they are. If there’s a day I was to think about leaving Buzzvil in the distant future, it will be the people that will stop me from making my mind up. They are highly competent and pleasant to be around. I still look around and think, ‘How can almost every member of the group have these qualities?’ With them, I can always work in high spirit regardless of how hard the task is, and I try to be the same kind of colleague to others. I can’t believe what they have done to a girl whose role model used to be a giant panda lol….Buzzvil is a great place. ^.^
6. Do you have a personal goal or dream? If so, how does your experience at Buzzvil help you?
I recently had a chat with a close friend of mine and decided what my ultimate goal was. I want to be an awesome person. My idea of an awesome person is someone who loves his/her work (or is a little bit crazy about it) and provides high-quality work that anyone has to approve in terms of approach and results. It’s in line with the good ‘people’ we talked about in question 2.
As I mentioned many times before, there are a lot of people in Buzzvil whose approach and result are impeccable. While working together, one is able to observe the different ways of working and make it his/her own so the experiences from Buzzvil are always a real plus for achieving my goal of becoming an awesome person. Whichever job I will end up falling in love with later, the lesson in giving my best will always be of great help.