February 18, 2016
It’s been over a year since I published the very first Korean mobile advertising industry landscape, BUZZScape, inspired by LUMAScape. (Yes, we got featured by the CEO of LUMA Partners!) LUMAscape-like ecosystem maps now exist for Europe, Brazil, China, Japan, SE Asia and Korea, not to mention other industries. Love it! — Terence Kawaja (@tkawaja) 2014년 8월 5일 Just as smartphones are quickly changing the world, the mobile advertising industry has changed significantly in the past year. With BUZZScape 2.0, I tried to highlight major changes in the market and clarify the definition of each category. 1. Augmenting Publishers […]
August 5, 2014
When I was first trying to understand the global advertising industry, LUMAscapes, which visually present a comprehensive overview of key sectors in the industry, were a great resource for me. However, I found that there was no such learning tool for the Korean mobile advertising industry, which can be complicated to understand and navigate. So, I am proud to present this long-cherished project: the Korean mobile advertising landscape, inspired by LUMAscape! As this chart is brought to you by Buzzvil, I felt that “BUZZscape” is a very fitting title for this chart. Last updated: September 30, 2014 This BUZZscape covers […]
July 11, 2014
There is growing interest in the expanding Korean mobile advertising market, but there isn’t much English content out there, so I’ve written an introductory post for all our global readers. In this post, I will provide a brief glimpse at what the Korean mobile advertising market looks like. First, let’s go over the categories of the Korean mobile advertising market. 1. Korean Mobile Advertising Market by Category The mobile advertising market in Korea has grown 8 times in size over the last 3 years and is currently at about $620 million. Incentivized advertising now makes up about 13% of the market […]
June 30, 2014
Although mobile native advertising seems like the next big thing, it still presents challenges, as does any new or innovative field. In this post, I will be discussing the challenges that key players in native advertising are currently facing and how we tackle these problems as a lock screen advertising platform. This post is the second half of our “Native Advertising on Lock Screens” series. In case you missed it, check out Part 1 for an overview of native advertising and the four major growth areas for mobile. Challenges of Key Players in Native Advertising 1. Advertisers Extra Creative Development […]
June 12, 2014
UPDATE: The second half of our “Native Advertising on Lock Screens” series has been published! Check out Part 2 to learn about challenges in native advertising and what our solutions are for advertisers, users, and publishers. If you were to ask me what the most powerful mobile advertising trends are in 2014, I would say “programmatic” and “native.” Programmatic advertising has evolved from being simply a buzzword to becoming a real game changer over the last few years, thanks to its firm foundation from the era of desktop advertising. However, the concept of native advertising is still quite new and […]
June 9, 2014
This post is on Mary Meeker’s 2014 Internet Trends Report published in late May. As the report covers a wide variety of topics about the Internet (almost everything), I’ve summarized the content that is related to the mobile advertising industry and added some of my own comments and Buzzvil insights. 1. Strong growth in smartphone adoption and mobile Internet use Smartphone users make up 30% of the 5.2B mobile phone user base globally: still lots of room for growth. The number of tablet users are growing faster than PCs ever did: +52% in 2013. It is now at 439M, which is […]