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(June 2, 2020 - Seoul) Buzzvil, a global leading provider of rewarded ad platform, announced that it has added a new ad inventory type to the mobile app of the Hana Members that manages membership services of Hana Financial Group.
The Softbank-backed ad tech company’s new ad unit BuzzAd POP captures the first impression of the users’ mobile experience and stays on top of all the mobile app to keep them engaged in personalized rewarded ads and content without having to turn the mobile app on. It creates easy access to ads for users, allowing optimal monetization for Buzzvil's publishers.
According to Buzzvil's March survey, 61 percent of its 12,000 users said that they were willing to come back to the publisher's mobile app for more rewarded ads. This data shows that rewarded ads are more than enough to keep users loyal to an app.
John Lee, CEO of Buzzvil, said "Hana Members first joined hand with us in 2017 by integrating our offerwall and now with the new ad inventory, we hope to create another ad revenue stream." Offerwall refers to “mini-stores” inside mobile apps that provide rewards in exchange for certain user actions, like downloading an app and more.
Buzzvil has more than 100 global partners, including South Korea's three major mobile carriers and membership operators such as OK Cashbag, L Point, Liiv Mate, CJ ONE, Happy Screen, and Kakao, as well as Japan’s largest railway company JRE and point operator Ponta.
Meanwhile, Buzzvil recently raised 20.5 billion Korean won (17 million USD) in series C from Mega-7 Club for its compelling reward-based adtech that maximizes ad revenue for publishers. The Mega-7 Club, dubbed as South Korea’s version of Softbank Vision Fund, is consisted of returning investors LB Investments, Company K Partners and new investors SBI Investments, Korea Development Bank and Shinhan Bank. The deal follows the fast-growing company’s series B in 2015 from LB Investments and Company K Partners, alongside other investors, and series A from Softbank Ventures Asia in 2014.